Case Study
Corporate AV & Live Event Production
During the Autumn Internationals, MaxMarcus partnered with Gaucho to deliver a premium rugby hospitality series. The format combined fine dining with live discussion from some of the sport’s most respected figures.
The Gaucho Rugby Autumn Internationals Series ran across multiple match weekends in November. Six events were delivered across two Twickenham venues. Each evening paired Gaucho’s signature dining experience with live Q&A sessions. The result was an atmosphere that felt considered, engaging and quietly high-impact.
The Brief
The brief was to deliver consistent, broadcast-quality production across two venues running in parallel.
Each event required clear, reliable audio for live discussion. It also needed flexible visual display for branded content. The technical approach had to support both hospitality and live performance. Tight schedules and high-profile guests raised the standard. The production needed to be dependable, discreet and precise.
Our Approach
MaxMarcus provided corporate AV and live event production support across the full series.
Professional PA systems, wireless microphones, projection and large-format screens were specified to suit each venue and programme format. Audio was tuned carefully for speech-led content within a dining environment. Visuals were positioned to maintain clear sightlines, without disrupting the room.
Each venue required a tailored setup. The Exchange Theatre supported a projection-led configuration suited to a staged environment. The View called for a more discreet, multi-screen approach. It was integrated cleanly into an open restaurant space. In both venues, flexibility was built in. This allowed for live cues and last-minute changes.
Collaboration & Delivery
Delivery relied on close coordination between MaxMarcus, Gaucho’s events team and venue staff.
Detailed pre-event planning, site checks and run-throughs ensured a smooth flow on event days. Dedicated technical teams were assigned to each venue. They managed audio, visuals and live transitions in real time. This allowed hosts and guest speakers to focus on the conversation, knowing the technical delivery would support them throughout the evening.
The Result
The Gaucho Rugby Autumn Internationals Series delivered a polished hospitality experience. It balanced live sport storytelling with premium dining.
Guests responded positively to the atmosphere, sound quality and visual presentation. The production enhanced the sense of occasion, without drawing attention to itself. Each event ran smoothly, on time and without interruption. It reinforced Gaucho’s reputation for distinctive, high-quality experiences.
For MaxMarcus, the series reflects how we approach corporate AV and live event production. Calm, considered and quietly effective.
If you’re planning a hospitality or corporate event and would like to discuss production support, feel free to get in touch.
Photography: maksphotography.jpeg